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A special O.B. We are at all times happy to produce test programmes for clients and agencies, and when such programmes are recorded in our London studios, no charge is made for the recording or production services. By purchasing airtime, clients can have a tailor-made programme with the artist of their choice and benefit from the normal opening and closing credits as well as the main commercial. and Neumann. The Evening Post asks if Radio Luxembourg will comply with the Lucerne Plan and retreat to a shared local medium wavelength of 240.2 metres, rather than sticking with its high-power 1200 metres long wavelength. The Best In Classic Rock! When a 15- or 30-minute programme is sold to a client and it is a Radio Luxembourg production, an all … Label:. Publicity ConsultantsLeslie Perrin Associates Ltd. COV 1983. It must be remembered that when Radio Luxembourg undertake a production on behalf of a client, the only thing the client has to worry about is to actually supply the copy for the commercial. After suffering declining audiences for the past ten years the B.B.C. The average nightly audience in this age group is 3,335,000. Radio Luxembourg was my favourite radio station of my youth in sixties and the Top Twenty on Sunday evenings stay unforgettable.This station stay in my heart forever. There are splendidly equipped studios, a vast record library and a magnificent concert hall. The English transmissions of Radio Luxembourg form just a part of the vast international broadcasting network which has become an accepted way of life in many European countries and is known throughout the world. Label:. Follow Radio_Luxembourg_208 to never miss another show. The French programmes broadcast on 1293 metres Long Wave have for years enjoyed greater popularity in France than those of the French National Service. Mar 12, 2021 - The two land base commercial radio stations beaming their signal mainly at UK and working hand in hand. He joined the company in 1959. The company becomes a European pioneer by broadcasting a unique programme in several languages using the same frequency. Percentage of all adults listening at some time during the evening to Radio Luxembourg, Percentage of all adults listening at some time during the eveing to Radio Luxembourg, Proportion of the adult population listening to the average Radio Luxembourg programme(Estimated population), Average number of programmes on Radio Luxembourg heard per listener per evening(Average for the series), Percentage of all adults listening to the average Radio Luxembourg programme. Part B of the survey deals with product/brand awareness on Radio Luxembourg. The number of regular listeners listening to Radio Luxembourg in cars is really impressive, illustrating again that Luxembourg ought to be considered when planning campaigns aimed at this very important section of the community. The average age of the Radio Luxembourg audience is low. Radio Luxembourg have earned their continued success by technical excellence in transmission and by clearly defining to themselves their potential market and consistently going after it. Radio Luxembourg offers an audio streaming platform for live radios or available streams on the Internet. By the 1960s, Radio Luxembourg, Your Station of the Stars, had embraced popular music in a way that even early BBC Radio 1 would never manage. The Legend Is Back! The history of Luxembourg began on Palm Sunday, 12th April 963, when Sigfroi, Count of the Ardennes, took possession of a small castle and named it Lucilinburhuc (little fortress); it gave the name of Luxembourg to the city which grew around it. Eight products were represented, forming an ideal cross-section of regular advertisers and fell into the following categories: In all cases brand awareness was markedly increased by advertising on Radio Luxembourg. It has weathered the challenge offered by commercial television, as indeed, it will weather all other challenges. 1 talking about this. The success of Radio Luxembourg as an advertising medium is reflected in the record sales figures illustrated in this brochure and in the varied products which are featured on Radio Luxembourg every evening of the year — it is in fact, in 1965, a medium which for originality of approach and treatment plus effectiveness — cannot possibly be ignored by either advertiser or advertising agency. At all times our chief engineer is happy to give advice on a wide field of recording matters. Listen to FREE RADIO LUXEMBOURG live . 5. Expertly trained balance engineers and gram operators are available and we claim that these highly experienced personnel can provide a service second to none. Set in a pine wood, the building is a piece of history but at the same time is up to the minute utilising the most modern broadcasting techniques on a large scale, with transmissions in many European languages. Your advertising message reaches them unobtrusively and without irritation, because it is possible to build it into the programme with no break in continuity. programmes and has firmly established itself as the No. Thirdly, in this specialised market, we can compete with and beat all other media when it comes to cost per thousand, and fourthly, we are truly National — from Land’s End to John o’ Groats, Radio Luxembourg is a household word. On the top floor is Tele-Luxembourg, the country’s own television service. (HQ ... - YouTube Popular music is no longer a ‘dirty word’ with the national press, and nearly all our major newspapers publish record charts and hardly a day passes without one major pop star making the headlines. With a top show of entertainers a tour of the country is organised. ENJOY YOURSELF and SHARE YOUR MUSIC! When recording is not for use on Radio Luxembourg, an additional £2 per hour is added to the studio charges to cover the cost of tape which then becomes the property of the hirer of the studio. They kept the whole of Europe guessing, with the state broadcasters all hopeful that the intruder commercial service was now over. English-sponsored programmes start 1 July 1946. Antenne Bayern. Having live show. Radio Luxembourg pioneered early morning listening in the United Kingdom and it is our intention to improve the current programme by including items of special interest to the type of listener likely to be tuning in after midnight. He was best known during the 1950s and 1960s as an advertiser on Radio Luxembourg.He advertised a way to win money by predicting the results of football matches, sponsoring programmes on the station. Stephen Williams returns to Radio Luxembourg on 7 January as Director of English programmes. These are necessarily brief extracts from a long and detailed report which will shortly be distributed. Radio and Tele-Luxembourg is indeed the entertainment barometer of Europe. The record programmes, brought to you by each label in turn or by various shampoo and chocolate manufacturers, were very different from the American-style output of the “pirates” but still very cool. The sound control room of a broadcasting studio. Orchestras of up to sixteen pieces can easily be catered for and both studios are ideal for the recording of any musical combination from a trio up to a full size dance orchestra. I hope this brochure will paint an interesting picture for you of the scene at the other end of the microphone at 208 - the station of the stars. Radio Luxembourg was my favourite radio station of my youth in sixties and the Top Twenty on Sunday evenings stay unforgettable.This station stay in my heart forever. Horace Cyril Batchelor (22 January 1898 – 8 January 1977) was an English gambling advertiser. The Best In Classic Rock! FREE RADIO LUXEMBOURG is a Luxembourgish web radio done by passionate DJ. The word ‘service’ is all important, for sound radio has a unique opportunity to win back from television an enormous number of ‘luke warm’ viewers. The production charges quoted above include such items as scripting, typing of scripts, booking of musicians, use of services of producer, editing and checking of programme, etc. Luxembourg Radio Stations.Listen to over 3000 Radio Stations. La musica pulisce l'anima dalla polvere della vita di ogni giorno. They constitute a lively, lucrative market which one cannot afford to ignore. The English-language service of Radio Luxembourg began in 1933 as one of the earliest commercial radio stations broadcasting to … (Source: I.P.A. The British public in 1965 is more radio conscious than it has been for many years. Radio Luxembourg ( RTL 208 ) - Tony Prince. Apart from the L.P. section the programmes will be presented by our own D.J.’s direct from Luxembourg. If you read carefully through the pages of this website you will know quite a lot about the English transmissions from Radio Luxembourg, the world’s greatest commercial radio station. This O.B. A lot of these are in the 24-35 age group. unit is completely mobile and can be made available at a few hours’ notice. In all there are five fully trained recording engineers on the permanent staff of Radio Luxembourg, under the capable direction of chief engineer Richard Millard. This means you can plan ahead with safety. With fellow DJs Tony Blewitt and Stuart Henry and his partner Ollie A Lot of Good Music 60's & 70's & 80's That I Use to Play Home 4 U ! It has taken us over thirty years to attain the proud position we now hold. It must be remembered that when Radio Luxembourg undertake a production on behalf of a client, the only thing the client has to worry about is to actually supply the copy for the commercial. Has been with Radio Luxembourg since 1946 and is by profession a Banker with an immense knowledge of company law and finance. View credits, reviews, tracks and shop for the 1963 Vinyl release of "The Best Of Radio Luxembourg" on Discogs. Cost can be considerably reduced by recording two radio programmes from each night’s performance, thus halving certain production costs. By 1934 Radio Luxembourg was using 200,000-watt transmitters to send popular commercial radio programs from the tiny duchy across Europe. When a copy of a particular programme is required by a client or agency, charges are as follows: These charges include the cost of dubbing and studio time as well as cost of tape. Villa Louvigny in Luxembourg, the impressive headquarters of a vast European network of sound and television broadcasting, Another angle of this modern building, set in the pinewoods with the air of a royal palace. The constant upward spiral of rates in most media presents many problems to both agencies and clients and for this reason every effort will be made to ensure that if there are no unforeseen and exceptional circumstances, the rates published in this brochure will not be raised during 1965 or 1966. Radio listening, both in the United States and in this country, has made a remarkable recovery during the past ten years. Looking at the transmitters and studios of Radio Luxembourg in the 1960s. Ariola – ARI 90002, Ariola – 90002 Survey 1963-64). This is an immense market no advertiser can afford to disregard. Beautifully laid out in a park of pine-wood trees, yet only minutes walk from the city centre, the building is a piece of history, but at the same time is utilising the most modern broadcasting techniques on a large scale, with transmissions in many European languages, The sound broadcasting transmitters at Marnach and Junglinster are constantly being modernised, and frequent improvements take place in a continuous effort to produce the best possible reception. Radio Luxembourg 1440 KHz AM. Radio Luxembourg - London W1 Chooses the Best ! Maurice James Christopher Cole (25 December 1944 – 4 April 1995), better known as Kenny Everett, was a British comedian, radio disc jockey and television presenter.After spells on pirate radio and Radio Luxembourg in the mid-1960s, he was one of the first DJs to join BBC radio's newly-created BBC Radio 1 in 1967. Select a station from the list, and open the stream in your phone or tablet device's audio player. The man who makes sure that your tapes arrive safely in Luxembourg. By the 1960s, Radio Luxembourg, Your Station of the Stars, had embraced popular music in a way that even early BBC Radio 1 would never manage. V i t Zdenek Èervený Kostelec, Czech Republic (09/02/2010). Figures in bold show Summer rates from 1st June to 31st August.Agency commission 15 per cent on cost of spot.Airtime, production and supplementary charges including use of station announcer included in spotCost does not include the fees of specially recorded commercials or studio charges for same. Various – Radio Luxembourg Show Presenterat Av Tony Prince. While the peak-time listening to Luxembourg remains constant, it is of special note that more people are tending to listen in the period  10.30–12.30 where spots can be bought cheaply, especially in the thirty minutes after midnight. Was previously a disc jockey, Head of Production and Joint General Manager. The stability of the figures throughout a year for some programmes has been surprising; there are instances where the figures for a programme in the course of twelve months have varied by no more than 0.1 per cent. Indeed, we hope that we may be able to maintain our current rates for a long time to come. Now broadcasting full services in English, German, French, Flemish and Luxembourg, the station is heard daily by upwards of 50 million listeners in no fewer than ten different countries. Radio Luxembourg begins broadcasting again on 12 November 1945, with the famous words: “Bonjour le Monde, ici Radio Luxembourg.” 1946. I listened to Radio Luxembourg throughout the 60@ & always listened on a Sunday evening to the Top Twenty. As no other European country then offered advertising-supported entertainment and popular music, Radio Luxembourg soon attracted about half of the total radio listeners across the Continent (and… Part A related to audience listening habits and these broadly confirmed results contained in the I.P.A. These productions can be undertaken for as little as £200 per week. But we must give a first class public service. There are also a lot of ‘under the blanket’ teenage listeners. Series discount is the same as for all English language broadcasts. Radio Luxembourg has yet another unique service to offer advertisers — the most perfect merchandising, marketing, and advertising operation — by means of their outside broadcasts, a type of radio sponsorship which only Luxembourg can provide. 320 likes. This augurs well for the future. They are able to listen whilst busying themselves with the multitude of household chores that are necessary throughout the evening. Wir lieben Bayern. Frequently television jingles can be well adapted for radio but although the jingle is still popular, most agencies and clients still favour the ‘hard sell ’ type of spot. JACK SWAFFER(Head of Despatch and Studio Bookings). The actual studios and administrative buildings are situated in the capital city of Luxembourg, and there again, the facilities are second to none. The entrance has the grandeur of a Royal Palace. There has, in fact, been only one general increase in rates during the past fifteen years. Women represent 80 per cent of the world’s buyers, and the ‘shopping class’ housewives who listen to Radio Luxembourg regularly average 2,911,000 nightly (I.P.A. 1 Pop Music Station in Europe. This is because Luxembourg enables an advertiser to reach effectively the ‘youth’ market, with its vast potential, at the most economical cost per thousand. Yes, it is, on the one hand but not on the other. In charge of operations in our London studios and takes care of all outside broadcasts and recordings. This is a vision and sound control room for a television studio, © RTL Group SA ☆ TRANSDIFFUSION presentation ☆ Theme by Loot Valley, ☆ The transmitters and studios of Radio Luxembourg, The administrative offices and studios in Luxembourg. Radio Luxembourg - This is Radio Luxembourg! The age group figures confirm Radio Luxembourg’s own survey findings, that Luxembourg effectively reaches the vast majority of people in the 12–44 market. Joined the company in Luxembourg in 1946. This station has since led the world in commercial sound broadcasting. Proportion of the adult population listening to Radio Luxembourg at some time during the evening. Interest in commercial radio in general and in Radio Luxembourg in particular, as an advertising medium has been increasing steadily over the past few years. Luxembourg’s ‘sponsored’ programmes feature, reflect and satisfy the nation’s appetite for the best in popular music and top names and personalities in disc jockeys — an advertiser and his product can only benefit by association with such a combination of top entertainment and personality. What advantages can Radio Luxembourg offer to that advertiser? Radio Luxembourg was a Welsh psychedelic pop band that formed in Aberystwyth in 2005 and changed name to Race Horses in 2009 possibly due to legal problems with the radio station of … Has a wide knowledge of the recording industry. Footage of DJ Peter Antony on air at Radio Luxembourg in April 1985. 320 likes. The concert hall is one of the most impressive used by any broadcasting organisation in the world and all the studios provide excellent working conditions for artists, announcers and technical staff. We have even advised an agency that Radio Luxembourg would not produce satisfactory results for a particular client; a reputation for integrity has stood us in good stead over the years. Music for all age groups is our aim in ‘Music In The Night’ with a special L.P. section between 12.30 and 1 a.m. each morning. The position has now changed and Radio Luxembourg figures have steadily climbed back over the past decade. 80 per cent of listeners listen at home, 54 per cent while ‘relaxing’. Our programme division is at all times happy to put up programme suggestions. Radios, gramophones and tape recorders are now a normal part of the equipment of the home and the lesson is that always when technical facilities such as these are available they tend to be used and the habit persists. A series normally means thirteen programmes and by purchasing airtime as opposed to spots, clients can ensure continuity and also build an image for the product in question. Listen to the best DJs and radio presenters in the world for free. Listen to live Radio Luxembourg broadcasts on our list of audio streams. Has recently joined the Sales Department and makes up a very strong trio. The survey is in two parts. Radio Luxembourg - This is Radio Luxembourg! Under certain circumstances and with the permission of our production department it is permissible to break up the commercial, if by so doing the programme as a whole benefits. Various – Radio Luxembourg Show Presenterat Av Tony Prince. Radio Luxembourg July 16th 1983 (Part 2)The Rock Chart (Great Britain)Dave Eastwood Spot campaigns can be undertaken just as effectively for the same amount. Jan Šesták was a music-obsessed mega-fan of Radio Luxembourg, tuning in every evening, despite the risks, in communist Czechoslovakia. Many will recall that the great 1962 Eurovision Song Contest was televised from the Concert Hall of Radio Luxembourg. A modern reverberation plate has been installed, enabling any type of acoustic to be reproduced. These should be designed to fit into the mood of the programme and experience has taught us that the 30-second commercial is the most effective in the early hours of the morning. We here quote extracts from that survey. Survey 1963-64. COMMENT. Just part of the service which this great commercial radio organisation can provide. Present-day recording techniques are employed, using the latest equipment manufactured by E.M.I., Philips, S.T.C. We believe this to be a most important selling point in Radio Luxembourg’s favour, for undoubtedly competitors do at times appear almost side by side in practically every other advertising medium. The world has changed; techniques have changed in sales promotion and marketing. Broadcasting Worldwide. The other marked characteristic is that even in the pre-ITV days the Summer audience for Radio Luxembourg dropped sharply compared with the Spring and Autumn. Famous as a member of the Stargazers vocal group until 1961 when he joined Radio Luxembourg. 753. Radio Luxembourg was a multilingual commercial broadcaster in Luxembourg.It is known in most non-English languages as RTL (for Radio Television Luxembourg). Spots can often be placed between high rating programmes and in extremely popular and successful shows. The studios are bookable seven days a week and, if necessary, twenty-four hours a day. Ariola – ARI 90002, Ariola – 90002 Spots can be of 7, 15, 30, 45 or 60 seconds duration and can be booked only a matter of hours before transmission. Listen to Mixture of Radio Luxembourg from 1966 by Radio_Luxembourg_208 for free. With the English transmissions of Radio Luxembourg being spread over a period of eight hours each evening, it is our firm policy to ensure that sponsors receive what is almost a solus position, no matter what time of the evening they may choose to be on the air. Tele-Luxembourg provides a first-class television service to an ever-increasing number of viewers. The fact remains, however, that Radio Luxembourg is the most inexpensive and effective advertising medium in reaching the very specialised market this is Luxembourg’s very own. General Manager since 1959. Sales increased appreciably and in one particular case, in an extremely difficult market where no other advertising medium was used Luxembourg was responsible for a 15 per cent increase in sales. The Grand Duchy is only a matter of 62 miles from top to bottom, and 37 miles across at the widest part; the whole country barely covers 1,000 square miles. La musica pulisce l'anima dalla polvere della vita di ogni giorno. The history of Radio Luxembourg began on 29th December 1930 when a group of Frenchmen, men of vision, received Government authorisation to operate a commercial radio station in Luxembourg. In co-operation with the Research Department of Mather and Crowther a survey into Radio Luxembourg listening habits and product/brand awareness was carried out during August and September 1964. Stay Tuned ! The production division under Mr Bob Brown consists of a permanent staff of producers and the necessary production secretaries. 1947. has at long last made a start on the journey back. This is an interesting match with both sides holding good winning chances. We have fought off the challenge of Commercial Television and now we are poised for a great advance in sound radio. Not so many years ago radio stations in the States were going for a song and then they started being able to sell early morning time at ‘A’ rates and they have not looked back since. Joined Radio Luxembourg from the George Newnes organisation in 1963. On the top floor is Tele-Luxembourg, the country’s own television service. During the intervening twelve years we have made at least 250 surveys, using the same methods as we have used during that period for our successful election forecasts. When a 15- or 30-minute programme is sold to a client and it is a Radio Luxembourg production, an all-in charge is always quoted. mobile unit, equipped with a ten channel mixer, is available which can easily transport recording equipment to any part of the British Isles, and on many occasions big variety type shows have been produced in major theatres and halls all over the country. Since Radio Luxembourg is one of the largest commercial broadcasting organisations in the world, no expense has been spared in ensuring that the equipment being used to provide you with your entertainment is of the highest quality available. Current pops will be included between midnight and 12.30 a.m. and from 1 a.m. till close down our aim is to play pop standards with the accent on melody. COMMENT. PROGRAMME LISTENING: 84 per cent of listeners stated that they found an interesting programme as soon as they tuned in, 53 per cent knew of their favourite programme through previously listening to Radio Luxembourg. See more ideas about radio, radio station, luxembourg. Its principal industry is steel, and second to this comes the income derived from Radio Luxembourg — a vital cog in the country’s wheel of commerce. Production charges extra, RATES QUOTED ARE FOR A 15 MINUTE AIRTIME SEGMENT. In this field no other media, either television, press or magazine can offer the ‘key’ which will unlock effectively this £1,250,000 market at such low cost. CLR (Compagnie Luxembourgeoise de Radiodiffusion) is born. He joined Radio Luxembourg in 1961. The sound broadcasting transmitters at Marnach and Junglinster are constantly being modernised, and frequent improvements take place in a continuous effort to produce the best possible reception. Up to the minute news flashes with weather forecasts, time signal and road conditions must become a natural part of radio programming. Should anyone wish to use the studio for the purpose of dubbing or editing, the charge is £4 per hour. In attempting to do this we are extending the already wide coverage open to the advertiser. They can either be read by the station announcer or can be specially recorded. Luxembourg has, therefore, succeeded in keeping abreast of trends in entertainment; clients sponsoring these programmes are thus assured of being associated with entertainers who have maximum impact with the listening public. When we made a small increase in our rates in January 1964 we promised that there would be no further increase for two years so as to give agencies the chance of accurately planning a budget. A tour of thirteen main centres, therefore, produces a series of twenty-six programmes. It is highly desirable at all times to consider several different ideas before making a final choice of any one particular programme. They still have a great love for popular music and this can normally be satisfied more effectively by sound radio than by television.

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