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Das Joint Venture wird aus einer Demand Side Platform (DSP) bestehen, auf der das automatische Bieten und Bestellen von Addressable TV und Online Video Werbung kontrolliert wird. Bitte verwenden Sie eine aktuelle Version der Browser Firefox, Chrome, Safari oder Edge. As advertisers continue to look for ways to complement their more traditional large-scale TV buys, the ability to show different ads to different households, or even different family members within a household, has an essential marketing tool. Nielsen is working on its own addressable TV advertising platform, which may complicate Project OAR’s odds of winning enough support across the TV ecosystem to become the industry standard. … Technische Spezifikationen Addressable TV (PDF, 1,47 MB), Technical Specification Addressable TV (English) (PDF, 2,83 MB). The “H” in the ISCI is required in the slate as well. Addressable TV . 1920x1080. Project OAR (Open Addressable Ready) was started last year to establish a common technology for dynamic addressable advertising management on TV. By Jon Lafayette 18 September 2020. Block Downconverters … For the purposes of this post, addressable TV refers to utilizing these techniques to enhance linear TV and traditional TV video on demand (VOD). Addressable TV will not replace national ‘reach-everyone’ advertising but will be an essential offering from any self-respecting platform operator, commercial channel or ad-supported streaming service. Any brand considering addressable TV should know it’s far from flawless. Addressable TV is not for everyone. addressable TV. Supers should be within the borders of safe action or 90% viewing area, HD Spots that are not Center Cut Safe will be letterboxed when down-converted to SD, If sending HD files with closed captions, masters must be sent with a frame rate of either 29.97 fps or 59.94 fps (23.98, The first trigger for closed-captioned files must be married to the first frame of the video, The first closed captioned line should be “paint on”, If HD or SD spot is closed captioned, it must be notated within the metadata, We will not accept spots that include any of the following encodings: Spottrac,VEIL, or Teletrax, We prefer “clean” spots with no encodings. Display resolution 1280 x 720 Pixel (B x H) Safe Area (Microsite) 1200 x 680 Pixel (B x H) HbbTV Navigation 1280 x 70 Pixel (B x H) •All displayed components (clickable elements, texts, branding elements, … If “linear addressable TV advertising” sounds like an unnecessary mouthful in an industry that thinks “Virtual Multichannel Video Platform Distributors” is an acceptable substitute for “online pay TV provider,” it’s that the linear or live part of addressable TV advertising has … Solutions include digital out-of-home, connected TV and audio channels. Scripps, which operates 60 local TV stations in 42 markets across the U.S., is using addressable advertising within its local OTT apps. 1:1 Redundant Ku-band BUC for Satellite Earth Stations. Glossar Addressable TV 2 Einführung Die Arbeitsgruppe Smart Media der Deutschen TV-Plattform fördert seit vielen Jahren die Entwicklung von Smart-TV und smarten Anwendungen im deutschen Markt. The following consortiums and MVPDs are partnered with Medicx for Advanced TV campaign media buy opportunities. RF Components, Vendor Products. Addressable TV PRO RES - HD. There’s still plenty to perfect. The success of an addressable TV campaign hinges on the accuracy and precision of its data. 2020 Addressable TV Video Delivery & Spot Specifications General Video Ad Requirements Medicx Media works directly with each Multichannel Video Programming Distributor (MVPD) provider for Addressable TV insertion. Finecast Limited, to whom the report is addressed, has confirmed that a copy of the report may be provided to you. Starker Content, maximale Reichweite und digitale Werbespot Technologie; TV Werbung ohne TV Spot außerhalb der Werbeblöcke selektiv und programmatisch ausspielen; Selbstverständlich auf allen verfügbaren und namhaften TV Sendern HRB 133924 AG München Ad revenues can potentially go up, which will benefit the content offering, which will in its turn benefit the pay product of distributors as well. Related: iSpot Measures Addressable Ads Under Project OAR Specs. 1920x1080 (1080i) 1920x1080 (1080p) 1280x720 (720p), 1080i (Upper/top field first) 1080p (Progressive) 720p (Progressive), Safe Title, Closed Captioning, and Miscellaneous Guidelines. Die namenhaften Sender auf Seite von ProSiebenSat.1 wie ProSieben, Sat 1, Kabel 1 oder Sixx wollen… With television as the number one advertising medium, reach can be built up quickly and broadly and ATV should not lead to advertisers simply saving contacts or reallocating their … Native, programmatic & display ad buying. Addressable TV MPEG - HD. ADDRESSABLE TV Begriffe und Definitionen • Addressable TV verknüpft dasreichweitenstarke lineareFernsehprogramm mit digitalen Werbewirkungs-und Aussteuerungstechniken. 720x512. Glossar Addressable TV 2 Einführung Die Arbeitsgruppe Smart Media der Deutschen TV-Plattform fördert seit vielen Jahren die Entwicklung von Smart-TV und smarten Anwendungen im deutschen Markt. Das Beste aus zwei Zelten zusammen bringen: TV und Online. As advertisers continue to look for ways to complement their more traditional large-scale TV buys, the ability to show different ads to different households, or even different family members within a household, has an essential marketing tool. The strategic buying platform with powerful AT&T consumer insights, access to premium supply across digital and Advanced TV formats, and flexible ways to transact. Common issues include the following: Extra frames at the beginning or end of a spot, Inaccurate or incomplete slate information. Der Internet Explorer unterstützt wesentliche Funktionen der sevenonemedia.de nicht. FAQ: Addressable TV & the convergence of digital video and TV ad buying A look at the state of cross-device media buying and the challenges and opportunities that lie ahead. White paper Addressable TV Harness the power of audience data for one-to-one targeting | Page 7 You might be a cord cutter if: You use your TV to stream video. Seven.One Media GmbH With all these amazing features, it's no wonder SHIELD TV is the best streaming media device today. Please also note that it is important that an HD spot is marked as HD within the metadata of the creative. 35 GHz Airborne Transceiver/Radar Translator. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. It is embedded in the Connect@MTM20 thematic block, which will be moderated by Carine Léa Chardon, Managing Director CE and Satellite & Cable, Head of Media Policy / Media Law ZVEI, Managing Director Deutsche TV-Plattform. SwitchIn is a digital advertising platform founded in 2015 by ProSiebenSat.1. Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. Die Anlieferung erfolgt über den Motiv Uploader der Seven.One Media, mit dem Sie bandlos TV-Werbespots hochladen können. Typically, satellite operators download these ads as a slow drip overnight while cable operators deliver ads over QAM or IP.Due to space restrictions of the local hardware and the fact that ads must be downloaded in advance, it is not possible to transact this addressable advertising programmatically. Im folgenden Download finden Sie alle technischen Spezifikationen der Addressable TV-Kampagnen für die Sender der Seven.One Entertainment Group. • Addressable TV ermöglicht digitale Werbeauslieferung in traditionellen linearen Fernsehprogrammen über Adserver-Technologien, basierend auf dem HbbTV-Standard (Hybrid broadcast broadband TV). • Addressable TV ermöglicht digitale Werbeauslieferung in traditionellen linearen Fernsehprogrammen über Adserver-Technologien, basierend auf dem HbbTV-Standard (Hybrid broadcast broadband TV). Addressable TV MPEG – HD TubeMogul’s PTV technology enables brands and agencies to buy Addressable TV ads using software. Enabling advertisers to discover and reach new audiences through addressable TV. ATV Specs 2 General Video Ad Requirements Medicx Media works directly with each Multichannel Video Programming Distributor (MVPD) provider for Addressable TV insertion. Exklusive Inhalte unserer Publisher; Markt- und Mediennutzungsdaten; Hilfreiche E-Mail Services; Zugriff auf Crossmedia und Special Ads-Angebote By the fact that SevenOne Media can address 12 million Unique Devices, we ensure attractive products on all stations (ProSieben, Sat.1, kabel eins, sixx, ProSieben MAXX, Sat.1 Gold, kabel eins Doku), in all formats and all time slots … 85774 Unterföhring, Geschäftsleitung: Learn the assets that make up a TV ad. Finecast has partnered with broadcasters to provide brands a single point of access to the addressable TV buying ecosystem. What is HbbTV? Overview Addressable TV Formats Ad format Data format Size Weight gif Animation Tracking Pixel Click-tracking 3rd Party / Redirect Reporting 71M SwitchIn Classic jpg, png 420 x 240 px 50 KB - * ** AIs, Clicks SwitchIn XXL Pure/Kombi (gif), jpg, png 284 x 720 + 996 x 160 px 2 x 80 KB [Yes]*** * ** AIs, Clicks Regio XXL Overlay jpg 284 x 720 + 996 x 160 px We take a look at how media owners implement this technology and how marketers can use it. Show Product. TV is the number one entertainment platform for viewers globally, and the majority of it is watched on the big screen. Danke. Addressable advertising is another advanced TV innovation that allows for more targeted TV ads. Sie befasst sich u. a. mit HbbTV, Barrierefreiheit, der Auffindbarkeit von Inhalten, Multiscreen-Szenarien, OTT und natürlich auch mit Addressable TV (ATV). Under the motto „Aim well, score well – Addressable TV“, Deutsche TV-Plattform is organising a panel about Addressable TV as part of the Medientage München. 1920x1080. Der deutsche Markt des Addressable TV’s und Online Videos boomt und mit einer DSP erhofft man Antworten um die Bedürfnisse der Kunden vorrausschauend ausfindig zu machen. 4W Ka-Band Solid State Power Block Up-Converter. Fileformat Werbespot/ Addressable TV [MXF OP1a + 8 CH Audio (24 Bit)] CodecTyp Video: MPEG-2 (XDCAM HD 4:2:2) 50MBit Dateiendung (Container): .mxf (MXF OP1a) Datenreduktion: XDCAM HD 422 Datenrate: 50 Mbit/s Audio Spuren: 8 (1+2 deutscher Sendeton, 3-8 Stille) Audio Bittiefe: 24 Audio Sampling Rate: 48 KHz Programmlautheit: Short Term Loudness maximal -18 LUFS (+5LU) Technische … The filename should be the ISCI or Ad-ID code with no spaces, dashes or other characters, plus “.mpg” or “.mov” (for example - “ZYWX9876”or“ZYWX9876.mov”). RF Components, Vendor Products. Native, programmatic & display ad buying. Please verify that final files met the file specifications outlined below before submitting. The precision of Medicx Micro-Neighborhood ® targeting and the flexibility and relevance of addressable television are a powerful combination. Advantages of Programmatic TV. In fact, over 70% of marketers using addressable TV have been buying it only the past couple of years. Another important part of the technical work will be to enable pre-loading of ad content into the receivers – either televisions or set-top boxes. DE 812906844 PwC* … 2 Contents SwitchIn 17-22 SwitchIn XXL Pure 17-18 SwitchIn XXL Kombi 19 SwitchIn Classic 20 SwitchIn Zoom Kombi 21 Info for the use of AdForm tracking pixel 22 Displays in sync with the TV spot 23-26 Regio XXL Overlay 23-25 Regional booking units 26 Addressable TV Spot 27-28 Contact 29 Timings 3 Workflows … Given the technology and data Addressable TV requires, it’s a surprise that it’s the broadcasters behind the curve on this. Es ist kein Zufall, dass die Privatsender in den letzten Jahren sich Data Management Plattformen zugelegt haben und zudem Marktforschungsdaten dort integrieren. Thomas Wagner (Vorsitzender), Copyright © 2021 Adobe. By Jon Lafayette 18 September 2020. The concept and technology are relatively new. Andreas Kösling, Dr. Jens Mittnacht, Guido Modenbach, Georg Nitzl, Firmensitz: Unterföhring Swapping out ads on linear TV to target audiences just got a bit more real. Addressable TV opens up new and attractive opportunities for our advertisers as it combines the advantages of digital advertising with linear television. First, advertising is a scale game, and if current initiatives prove successful, we can scale addressable TV from currently 3% of linear impressions to more than 50% – and it will continue growing. Mit der gemeinsamen Gründung eines Joint Venture wollen sie in Zukunft den Markt des Addressable TV‘s und des Online Video Advertisings revolutionieren. USt-ID.-Nr. The precision of Medicx Micro-Neighborhood ® targeting and the flexibility and relevance of addressable television are a powerful combination. Addressable TV advertising is advertising that’s individualized according to the household. Video On Demand SD. Addressable TV Mit rund 12 Millionen adressierbaren TV Geräten in Deutschland werden im Monat rund 580 Millionen SwitchIn Kontakte bei ProSiebenSat.1 generiert. Addressable TV advertising is the ability to deliver different TV ads to different households, and potentially individual viewers. Starker Content, maximale Reichweite und digitale Werbespot Technologie; TV Werbung ohne TV Spot außerhalb der Werbeblöcke selektiv und programmatisch ausspielen; Selbstverständlich auf allen verfügbaren und namhaften TV Sendern Addressable TV Marketers define their target audience using similar data STB data and technology as described above. Addressable TV opens up new and attractive opportunities for our advertisers as it combines the advantages of digital advertising with linear television. Accordingly to ProSiebenSat.1, there are around 12 million addressable TV’s in German households already with a total of 580 million SwitchIn contacts per month. A brand’s … SwitchIn ist die digitale Werbeform, die 2015 von ProSiebenSat.1 ins Leben gerufen wurde. This way, even though your users may be watching the same program, they see different ads, tailored specifically to their needs, which are determined by data-powered AI and Das Beste aus zwei Zelten zusammen bringen: TV und Online. We offer versatile strategies that are adapted to your goals: Addressable TV with contact supplement on spot viewer Medienallee 4 Sie befasst sich u. a. mit HbbTV, Barrierefreiheit, der Auffindbarkeit von Inhalten, Multiscreen-Szenarien, OTT und natürlich auch mit Addressable TV (ATV). It’s delivered to Internet-connected devices and is enabled by the programmatic algorithm. iSpot Measuring Addressable Ads Under Project OAR Specs. Additionally, HD file names should also include an “H” at the end of the ISCI to identify it as an HD spot (for example -“ZYWX9876H.mpg”). iSpot Measuring Addressable Ads Under Project OAR Specs. TV. Ein Nadelöhr von Addressable TV ist der Mangel an brauchbaren Nutzerdaten, um ATV Kampagnen auch nur annähernd treffsicher wie in der Online-Display Werbung auszuliefern. Addressable TV combines the best of both worlds, the quality content of television along with the convenience of online watching. In the following, you will be introduced to all the different options that are possible with SwitchIn. Newer STBs partition space on the hard drive to store ads. With our industry-leading programmatic TV buying solution, you can gain access to inventory and audiences unavailable through traditional TV ad buying. The tests are the first time OAR specifications are being used to deliver addressable commercials to U.S. homes viewing linear programming. Addressable TV will not replace national ‘reach-everyone’ advertising but will be an essential offering from any self-respecting platform operator, commercial channel or ad-supported streaming service. This medium allows ads to be served to different households while they are watching the same program. • Addressable TV ermöglicht digitale Werbeauslieferung in traditionellen linearen Fernsehprogrammen über Adserver-Technologien, basierend auf dem HbbTV-Standard (Hybrid broadcast broadband TV). Es fehlt mithin an „Addressable TV with Scale“. We offer versatile strategies that are adapted to your goals: Addressable TV with contact supplement on spot viewer Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. As most Addressable TV solutions are set up to target certain audiences and not based on results, we can’t optimise to best performing stations, creative, dayparts and days of week, which is an issue for direct response brands. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized open specifications for dynamic ad insertion on linear TV and integrated with major ad decisioning engines including FreeWheel, Google Ad Manager, Xandr and INVIDI.

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